Digital Beauty Insider Blog

Get free access to Perfect365 app user surveys and trending topics in the beauty industry.

After police seized $700k worth of counterfeit Kylie Cosmetics in Los Angeles’ Fashion District in April, it got the attention of beauty lovers around the globe, but apparently not enough heard the terrifying news about the contaminants swimming around in the samples that were tested.

We surveyed 5800 women to examine if they have purchased counterfeit cosmetics, where and what they purchase, why they purchase, and if they are aware of the risks.

A survey of 3,695 beauty consumers, conducted by Perfect365, indicated that the vast majority of users would embrace augmented reality as a way to help inform their buying decisions when shopping for accessories that include sunglasses, earrings, necklaces, and scarves, among other things.

Download the report to find out how shoppers are embracing AR for accessories purchases.

Perfect365, a Webby award-winning augmented reality app, with 100 million users worldwide, is now able to allow eyewear and jewelry providers with the ability to enable virtual try-on prior to purchase.

To find out more about how Perfect365 can help beauty eyewear or jewelry brands reach millennial and Gen Z buyers and enable virtual try-on, fill out the inquiry form to be contacted by a business development rep.

Established beauty vendors and newcomers are leaping over tried-and-true marketing practices and launching creative campaigns through Instagram, Twitter and YouTube that target new and desirable markets.

In light of digital technology’s expanded and growing role in digital beauty marketing campaigns, click below to access our article of nine of the most creative examples of this in action.

The beauty industry is leading the way in the omni-channel shopping existence that is adopting augmented reality, or AR, into their digital experiences. This technology allows the beauty buyer to swipe through an endless catalog of makeup, including lipstick and eyeshadow shades for virtual try-on via a live mirror or a photograph.

Download the full report for insights on how four prominent companies are investing in accelerator programs with the world’s best start-ups.

We surveyed 3,500 women that use Perfect365 how they felt about diversity in makeup and whether enough is being done, by brands, to ensure that all customers can access products that complement their skin tone perfectly.

Download the report for insights on what women think of today’s current beauty brands and the percentage that think brands aren’t doing enough.

What if your customers could try on makeup from your website, or an in-store virtual mirror kiosk? And, what if you had your own branded app that allowed your customers to engage and explore makeup with virtual try-on all from the phone? Now, Perfect365 will offer custom branded solutions for virtual try on.

If you are interested in learning more about how Perfect365 can help you to develop your own custom AR integration, please fill out the inquiry form today.

Makeup brands that are not under L’Oréal’s brand will need to find another AR solution to replace it. And, those not currently using AR, will need to jump onboard to stay competitive.

If you are interested in learning more about how Perfect365 can help you to develop your own custom AR integration, please contact a business development rep through the inquiry form today.

With the Perfect365 survey platform, you can get answers and research stats within 3-4 days, get responses from thousands of millennials and Generation Z beauty buyers and develop your own customized questions.

Interested in learning more? Download our report to see how Perfect365 is helping businesses gain insights with user surveys.

With thousands of selfies uploaded to Instagram every second, we just had to ask our users: How do you selfie? A survey of 12,000 Perfect365 app users between the ages of 15 – 55 shows that selfies are not fading away anytime soon.

Download the full report to find out how many survey takers use the Perfect365 app to enhance their selfies, which celebs give them the most inspiration and more.

Perfect365 surveyed 17,000 app users between the ages of 18 – 34 about awareness of cruelty-free brands and their views on the Hawaii and California Bill proposals that would end the sale of beauty products tested on animals, starting in 2020.

Download the report to find out if Millennials and GenZs prefer cruelty-free beauty brands and which brands rank amongst their favorites.

In one of our recent user survey polls, out of 1200 millennial and GenZ women, only 8% of them claimed they were influenced by celebrities when it comes to purchasing lipstick. But, 19% of the same group said they’d buy a lipstick recommended by an online beauty influencer.

Download the report to find out which influencer is right for your digital marketing strategy.

In a recent study, 63% of makeup consumers said they wouldn’t use a tester lipstick in a store for fear of germs and contamination. While the idea of getting an infection from using a product that someone else has used might sound like an urban myth, the reality is entirely different. So how can makeup artists help their customers try without fear?

Download our report to find out how Perfect365 is addressing these concerns.

It is widely acknowledged that you need to take a different approach to market to millennials. This generation has grown up with the internet, using social media regularly and they are much less willing to be ‘sold’ to than their parents and grandparents. They are also fierce consumers of beauty products. We examine how you can use augmented reality to successfully market to millennials.

Download this informative report to find out more about how AR helps you target millennials.

The millennials and Gen Z demographic are most likely to trust a friend’s recommendation and a social media influencer and are immune to pretty packaging and celebrities to persuade their beauty purchase.

Download the report to find out how consumers lipstick buying habits are influenced.

Snapchat is one of the hottest trending social media sites right now, but when considering the platform from a digital marketing perspective in the beauty industry, there are some clearly outlined challenges, especially when it comes to providing information on products shown on a single snap slide.

Download the full report to find out why Snapchat may not be the best marketing strategy for your business.

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