The growing popularity of eco-friendly and cruelty-free beauty products in makeup and skincare is undeniable. According to a recent study by Persistence Market Research, the global natural and organic beauty and personal care products industries are estimated to reach $22 million by 2024. Perfect365 conducted their own survey study on cruelty-free beauty and found that 36% of women that took the survey between the ages of 18 – 34 buy only cruelty-free beauty products.
According to the Huffington Post, the desire to avoid harmful synthetic chemicals and knowledge gained from green beauty blogs about safer alternatives are the main driving forces of this huge growth in eco-friendly options. It’s no wonder that trend-setting celebrities and people of influence around the world have taken note and jumped on the green beauty bandwagon!
Let’s find out which celebrities are loving their green beauty!
Future Queen Kate Middleton loves Beuti Skincare Beauty Sleep Elixir ($59.54)
(Source: Well and Good)
With a powerhouse punch of 14 botanicals, antioxidants, and a complete set of omega oils, this beauty oil is super versatile and vast in its applications and what it can be used for. For example, it can be used stand alone as a skincare treatment after cleansing, as a dark spot remover/skin brightener, or a nice primer base for your foundation, especially if it is oil-based. It also makes for an amazing treatment for acne, sunburn, and is anti-aging. What doesn’t this beauty oil do?
Not only is Johansson one badass female superhero in the Marvel Cinematic Universe, but she is also a superfan of clean skincare! Jurlique’s Purifying Mask is a treasure trove of natural, nourishing, herbal beautification!
Ingredients to note are calendula, chamomile, and daisy which are all skin softening and antimicrobial. There is some fragrance but only from the essential oil of chamomile. Honey, oats, and grapeseed extract are also wonderful beautifiers as they are gentle on the skin and help prevent damage from free radicals.
It’s no coincidence that today’s supermodels are getting into green beauty. Not only is it a huge beauty trend and healthy for you, but the ingredients are often helpful for keeping skin naturally clean and supple. This helps prolong the career of any woman in the entertainment, beauty or fashion industries.
This creamy highlighter can be applied sheerly for a subtle glow or packed on for a high shine finish on the runway! Based on coconut oil, pigmented by natural minerals, and preserved with herbal essential oils, this product is one that is made for every woman who wants some glam in their lives without any consequences.
Activist and Actress Shailene Woodley raves about Sea Buckthorn Best Skin Ever from Living Libations ($16)
This beauty oil is made with jojoba oil which is a near-match for the skin’s oil sebum, tamanu oil, seabuckthorn and palmarosa which even out skin tone, help the skin to be in harmony with the sun and remove dark spots naturally.
Palmarosa also doubles up as a wonderfully rosy fragrance and is perfect for combination skin as it helps to balance out oily and dry skin types. Seabuckthorn and lavender work together to calm inflammation, create balance, and soothe the skin.
Barrymore is one of those timeless beauties who seems to never age, continuing to have her signature “babyface” and supple skin over the years. One of her secrets is this eco-friendly and hypoallergenic lotion by SheaMoisture!
With ingredients like aloe juice, mango butter, and cocoa butter, it is easy to see why this would be a favorite. Fragrance and alcohol-free, this lotion is sure to be safe for even the youngest beauty lover around!
Terry Alabata is a 7-year experienced makeup artist and hairstylist and the Bay Area’s premiere beauty artist specializing in eco-friendly and cruelty-free makeovers. Her passion for makeup and hair grew from a desire to find safe, hypoallergenic options for people with sensitive skin and eczema, like her.