Privacy Policy

Perfect365 Privacy Policy

Updated: April 25, 2019

Welcome to Perfect365 (“Perfect365”, “we”, “us” or “our”). Perfect365 provides a makeup and beauty platform that connects makeup enthusiasts (“Users”, “you” or “your”) with brands, stylists, pro artists, beauticians and professionals (collectively or individually, “Professionals”).

This Privacy Policy describes how we collect, use, and share your information with our Perfect365 mobile application and service (collectively, the “Service”), and with our partners and other third parties. By using any of our Service you consent to the collection, transfer, process, storage, disclosure, and use of your information as described in this Privacy Policy. This includes any information you choose to provide that is deemed sensitive under applicable law. Our Privacy Policy applies to all Users of Perfect365 mobile app (“App”).


1.1 Information You Provide Us Directly

  • Your username, password and e-mail address when you register for an account.
  • Profile information that you provide for your user profile (e.g., name, picture, phone number, gender). This information allows us to provide you with personalized content.
  • User Content (e.g., photos, comments, and other materials) that you post to the Service.
  • Information you provided to other Users through the Service.
  • Communications between you and Perfect365. For example, we may send you Service-related emails). Note that you may not opt out of Service-related e-mails.

1.2 Information We Collect from Your Use of the Service

Payment Information

If you complete an in-app purchase through the Service using either a traditional payment method or virtual currency, we or our third-party payment or virtual currency processors collect information necessary to process and facilitate your transactions, including:

  • The date, time, and amount of a transaction
  • For traditional payment transactions, payment (e.g., credit card) and billing information.
  • For virtual currency transactions, information identifying your account information and the account you are transacting with, your public wallet address, your account balance, your transaction history, blockchain transaction identifiers (e.g., the transaction hash), and the public wallet address of payors and payees. You should be aware that when you earn and spend using virtual currency, your blockchain transactions will be publicly visible to anyone who has access to the blockchain.

Analytics information

We use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your device to our Service, including the content and ads that you view or click, and other information that assists us in improving the Service. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual user.

Location Information

Upon your consent, we may collect the list of installed apps and different types of information about your general location (e.g. IP address, zip code, Unique Device ID or Advertising ID) or more specific location information (e.g. precise location from your mobile GPS,) through methods such as mobile “SDKs” (found here) which allows us to periodically determine your location, including your location relative to and within third party merchant locations, and your location in the background, and share such information with third parties, for purposes related to advertising (e.g. customized ads in this App), analytics, attribution (e.g. measuring ad performance), and research.  

You may prevent location information from being collected by this or other apps, through your device settings (but this may affect the functionality of certain app features).

We may collect this information when the App runs in the background on your device.

Cookies and Similar Technologies

When you use the Service, we allow third-party companies to collect certain information. These companies may utilize cookies, pixels or other similar technologies to collect and use non-personally identifiable information in order to provide advertisements about goods and services likely to be of greater interest to you. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit the websites of the Digital Advertising Alliance at and Networking Advertising Initiative at

Do Not Track: Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. We do not currently respond to DNT signals.

Log information

When you use our Service, we may automatically collect and store certain information in server logs. This may include:

  • information on how you interact with our Service.
  • IP address.
  • device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.

Device and Usage Information*

We may collect device and usage information such as:

  • precise geolocation data pertaining to User’s devices (only upon your consent), which may be expressed by latitude-longitude coordinates obtained through GPS tools, WiFi data, cell tower triangulation or other techniques (collectively, “Device Geolocation Data”) and linked to a device identifier, such as the IDFA for iOS devices or Android ID for Android devices;
  • predicted or actual data about a User such as age, gender, date of birth, street address; predicted or actual characteristics or interests; and any information that Users provide to us or to our Users;
  • other information about a User’s device, such as: device type (e.g., tablet, smartphone), operating system, IP address, network provider, mobile carrier, mobile browser type (e.g., Firefox, Chrome, Safari), other apps and SDKs installed on the device, timestamp, time zone, information about the speed, bearing, orientation, and altitude of a device, or other device-identifying information;
  • information about the possible relationships among different devices; and/or
  • data about User activities (e.g. the pages you view, the time and duration of your activities in the App) that helps us determine how a User interacts with advertising or content, such as determining whether a User who viewed a particular advertisement ultimately purchased the advertised product or service.

We may collect this information when the App runs in the background on your device.

If you do not want this information to be linked to your device, you may go to your device “settings” (which are somewhat different for iOS and Android devices) and opt out of interest-based or personalized advertising.

Local Storage

We may access metadata and other information associated with other files stored on your device. This may include, for example, photographs and contacts (only for the purpose of inviting friends to use the App with your permission).

Third-Party Social Media Site

If you choose, you can log in to the Service through third-party social media site. Any information that such social media site provided to us will be governed by this Privacy Policy.


In addition to some of the specific uses of information we describe in this Privacy Policy, we may use information that we receive and the choices you make in your settings to:

  • provide the functionality of the Service
  • help us develop, deliver, test and improve the Service
  • monitor metrics such as total number of visitors, traffic, and demographic patterns
  • provide personalized content and information to you and others, which could include sending you promotional messages, marketing, advertising and other information that may be of interest to you
  • diagnose or fix technology problems
  • allow us to keep you posted on Perfect365’s latest product announcements, application updates, and upcoming events
  • provide customer support and respond to your inquiries and requests
  • allow Professionals contact you through the Service
  • administer referral programs, rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored or managed by us or our third-party business partners.


Third-Party Service Providers

We use a variety of third-party service providers to help us provide Service including business analytics, marketing, payment processing, and virtual currency providers. These providers have limited access to your information to perform these tasks on our behalf and are contractually obligated to use it consistent with this Privacy Policy.

Third-party Advertisers, Advertising Network, Agencies and Marketers

We may share or disclose non-personally identifiable information, aggregated, usage information, geolocation Information or device-level information (such as anonymous usage data, platform types, number of clicks, location data etc.) with unaffiliated partners and third parties (e.g. advertisers, advertising networks and platforms, agencies, other marketers, retailers) that wish to market products or services to you. In particular, we may collect and share precise location information including the presence of connected devices via Bluetooth through methods such as partner mobile “SDKs”. This information may be used by itself, aggregated, or combined with mobile identifiers (such as IDFAs and Android IDs), and shared with other parties, for purposes related to advertising, attribution (e.g., measuring ad performance), analytics, and research.

You can remove your consent to having your location data collected by changing the settings on your device (though certain services may lose functionality as a result). You can also control options through your device’s opt-out settings which will: (i) tell advertisers to not use your in-app information from that device to gather information about your interests to target interest-based ads; and (ii) inform some partners to halt further data collection and sharing from that device. See section 4 “Your Choices about your information” of this Privacy Policy for further instructions.

Additional terms from select partners can be found here.

Professionals and Other Users

Any information that you provided to Professionals or other Users via the Service are shared and disclosed to them. By sending your information to Professionals or other Users, you acknowledge and agree that they may contact you via the Service.

Business Transfers and Affiliates.

We may share your information with companies or organizations connected or affiliated with Perfect365. We may also transfer your information to an affiliate, a subsidiary or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of Perfect365’s business, assets or stock, including, without limitation, in connection with any bankruptcy or similar proceeding.

Legal Disclosures

Notwithstanding anything to the contrary in this Privacy Policy, we may preserve or disclose your information if we believe that it is reasonably necessary to comply with a law, regulation, legal process, or governmental request; to protect the safety of any person; to address fraud, security or technical issues; or to protect our or our users’ rights or property. However, nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government’s, request to disclose your information.


Account Information

You may update or correct information you have provided to us by going into the User Account settings screen within the App. If you wish to deactivate your account, please delete the App, but note that we may retain your information as required by law and for business purposes.

Promotional Communications

You may opt out of receiving promotional communications from us by following the instructions in those messages. If you opt out, please note that we may still send you Service-related communications, such as those about your account or our ongoing business relations.

Opting out of interest-based advertising services:

You may opt-out from any interest-based advertising by turning on “Limit Ad Tracking” in your device settings.

When you have opted out using this setting on a device, advertisers will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests. Please note, however, that opting-out will not block general advertisements that are sent at random, and not tied to the perceived interest of the User of a particular device.

Users may learn more about personalized and behavioral advertising and how to opt out of this type of advertising from the Digital Advertising Alliance at and Networking Advertising Initiative at

Control or Disable the Collection of Geolocation Information:

We do not collect geolocation information from you unless we obtain your explicit consent through the device’s settings menu. You can also control the collection of certain precise location information by changing the preferences on your mobile device (certain services may lose functionality as a result).

Push Notifications

We may send push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings within the App or your device settings.

How long we keep your User Content

We will retain your information for the period necessary to fulfill the purposes for which your information has been collected as outlined in this Privacy Policy unless a longer retention period is required by law.


We do not knowingly collect or solicit any information from anyone under the age of 16 or knowingly allow such persons to register for the Service. The Service and its content are not directed at children under the age of 16. In the event that we learn that we have collected personal information from a child under age 16 without parental consent, we will delete such information as quickly as possible. If you believe that we might have any information from or about a child under 16, please contact us at


Your information collected through the Service may be stored and processed in the United States or any other country in which Perfect365, its affiliates or its service providers maintain facilities. As such, we and our service providers may transfer your personal data to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it, including through appropriate written data processing terms and/or data transfer agreements.

By registering for and using the Service you consent to the transfer of information to the U.S. or to any other country in which Perfect365, its affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.


We use commercially reasonable safeguards to help keep the information collected through the Service secure. However, Perfect365 cannot ensure the security of any information you transmit to the Service or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. You are responsible for maintaining the secrecy of your unique password and account information at all times. Your privacy settings may also be affected by changes the social media services you connect to Perfect365 make to their services. We are not responsible for the functionality, privacy, or security measures of any other organization.


Our Service may contain links to third party sites or online services. We are not responsible for the practices of such third parties, whose information practices are subject to their own policies and procedures, not to this Privacy Policy.


If you have questions or concerns about Perfect365’s Privacy Policy, please contact us at


California Civil Code Section 1798.83, also known as the “Shine the Light” law, permits California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. To make such a request, please contact us at


Perfect365 may modify or update this Privacy Policy from time to time, so please review it periodically. We may provide you additional forms of notice of modifications or updates as appropriate under the circumstances. Your continued use of Perfect365 or the Service after any modification to this Privacy Policy will constitute your acceptance of such modification.

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Awards and Recognition

2017 Stevie Gold Award Winner
The Webby Awards
Best Mobile App Awards