Press Material

What is Perfect365?

Perfect365 is the most popular makeup and beauty platform in the world, loved by celebrities and more than 100 million users. Using the app’s amazing technology, makeup enthusiasts can virtually try on looks created by pro artists, brands, and the Perfect365 Beauty Squad and digitally experiment with new colors and styles before applying them in real life. Perfect365 ignites creativity by connecting our users with top beauty YouTubers, fashion designers, makeup brands, and celebrities, then inspiring them to create their own looks with dozens of virtual makeup styles and unlimited customizable colors.

What is Perfect365 PRO?

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand specific artists) in their geographical area or communicate with their existing makeup artist. Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 Pro is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 Pro to create amazing looks.

 

#1 Digital
Beauty Platform

Perfect365 is the most popular makeup app worldwide

100+
Million

100+ million users have downloaded Perfect365

4.5/5
rating

Perfect365 is the most popular makeup app worldwide

8
million

8 million makeup looks applied every day


WE’RE MAKING NEWS

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Webby-Nominated Digital Beauty Platform Perfect365 Partners with Kylisstof to Introduce Virtual Hair Extension Try-ons to Millions

Perfect365 Users Can Now See First-Hand Which Hair Extensions Fit Their Unique Face Prior to Purchase (FREMONT, CA– Dec 5, ...
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WWD Digital Forum

Perfect365, Inc. Director, Leila Aziz Chosen as Speaker for WWD Digital Forum

(NEW YORK– November 30, 2017) Perfect365, Inc., the company that is leading the digital beauty evolution, with its free digital ...
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Perfect365, Inc. Partners with Celebrity Makeup Artist Gucci Westman for Hellessy Show

Perfect365, Inc. Partners with Celebrity Makeup Artist Gucci Westman for Hellessy Show Gucci Westman Uses Digital Face Chart in Perfect365 ...
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Perfect365, Inc. Partners With HOT TOOLS to Allow Women to Experiment with Hairstyles Using Live Digital Mirror on Their Phones

Now Women Everywhere Can Try-On Hair Styled with HOT TOOLS Appliances Using Augmented Reality (NEW YORK– August 15, 2017) Perfect365, ...
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The End to Paper Face Charts: Makeup Artists Go Digital

Most makeup artists are familiar with the archaic paper face charts, which until now were the primary way to develop ...
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Makeup Try-On Goes Completely Digital with Launch of Perfect365 PRO

First-Ever Augmented Reality Platform Allows In-Store and Freelance Makeup Artists Communicate With Clients Thru Virtual Try-Ons (NEW YORK– June 27, ...
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Perfect365 Hosts First-Ever Digital Giorgio Armani Beauty at Nordstrom

Customers Can Try Giorgio Armani Looks Using Live Augmented Reality Mirror   (SAN JOSE, CA– June 20, 2017) Perfect365® Inc., ...
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Perfect365 Partners with NYX Professional Makeup For Virtual Makeup Try-On at PHAMExpo

Attendees Can Try NYX Professional Makeup Looks Using Live Augmented Reality Mirror   (NEW YORK– June 7, 2017) Perfect365® Inc., ...
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Perfect365 Brings the Digital Beauty Evolution to Makeup Schools Nationwide

Partnership with Renowned Makeup School, CHICSTUDIOS Kicks off With Kabuki Digital Beauty Master Class   (NEW YORK– May 9, 2017) ...
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Perfect365, Digital Beauty Platform, Wins 21st Annual Webby Awards

Perfect365, Digital Beauty Platform, Wins 21st Annual Webby Awards   Leader of the Digital Beauty Evolution Wins People’s Choice Award ...
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WE’RE IN THE NEWS


Brand Assets

Perfect365 & Perfect365 PRO Logos


Screenshots

Try New Looks Designed by Professional Makeup Artists, Brands, and the Perfect365 Beauty Squad


The Retail Beauty Industry

Augmented reality (AR) is impacting industries all around us. Apple’s new ARKit, bringing advanced AR capabilities to iOS

63% of Consumers Will No Longer Use Store Makeup Testers

The hygiene of store makeup testers has been a hot topic of discussion over the past few months.

Kim Kardashian's Flawless Comes Courtesy

Kim Kardashian wrote the book on taking selfies — quite literally (Selfish comes out May 5, 2015) — so it’s no surprise that she has more than a few tricks up her sleeve to achieve a flawless pic.

Celebrity Makeup Artist Kabuki Partners with Perfect365

The digital makeup app, Perfect365, Inc., has announced its partnership with celebrity makeup artist, Kabuki.

Perfect365, Inc. Partners with HOT TOOLS

Now Women Everywhere Can Try-On Hair Styles with HOT TOOLS Appliances Using Augmented Reality

Join the Digital Beauty Revolution Today!

Awards and Recognition