Perfect365 Press Material

What is Perfect365?

Perfect365 is the most popular makeup and beauty platform in the world, loved by celebrities and more than 100 million users. Using the app’s amazing technology, makeup enthusiasts can virtually try on looks created by pro artists, brands, and the Perfect365 Beauty Squad and digitally experiment with new colors and styles before applying them in real life.

Perfect365 ignites creativity by connecting our users with top beauty influencers and YouTubers, fashion designers, makeup brands, and celebrities, then inspiring them to create their own looks with dozens of virtual makeup styles and unlimited customizable colors.

What is Perfect365 PRO?

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand specific artists) in their geographical area or communicate with their existing makeup artist.

Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 Pro is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 Pro to create amazing looks.


#1 Digital
Beauty Platform

Perfect365 is the most popular makeup app worldwide


100+ million users have downloaded Perfect365


Perfect365 is the most popular makeup app worldwide


8 million makeup looks applied every day


Perfect365 Influencers

Digital Beauty Takes Another Step Forward with Perfect365’s New Explorer Community

New Community Allows Makeup Lovers to Try on Looks from their Favorite YouTube and Instagram Artists in Real-time (Fremont, CA – July 21, 2016) Perfect365®, the free makeup and beauty ...
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Best Mobile App Awards

Perfect365 Wins Best Mobile App Award

Celebrity-favorite Free Beauty and Makeup App Dominates in Social/Lifestyle Category; Wins Platinum Award (Fremont, CA – June 14, 2016) Perfect365®, the free makeup and beauty app loved by celebrities and ...
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Perfect365® and Celebrity Fashion Designer Laurel DeWitt Let You Try on Couture Crowns

Celebrity-favorite Free Beauty and Makeup App Releases Looks Featuring Crowns Designed by Laurel DeWitt for Beyoncé (Fremont, CA – June 9, 2016) Perfect365®, the free makeup and beauty app loved ...
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Designer beauty looks from Leanne Marshall and The Blonds

Perfect365® Launches New Virtual Flash Tattoos for Summer Festivals

Celebrity-favorite Free Beauty and Makeup App Gets You Ready For Summer Festivals With Metallic Freckles and Virtual Flash Tattoos (Fremont, CA – May 4, 2016) Perfect365®, the free makeup and ...
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Zang Toi NYFW Runway 2017

Perfect365® Goes to New York Fashion Week

Collaborations with Celebrity Designers Puts Beauty App in New York Fashion Week’s Front Row; Perfect365 Proves its Love with Free Coffee (New York, NY – February 8, 2016) Perfect365®, the ...
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Perfect365® Named Top 10 Entertainment App of 2015

El Tiempo, the highest circulated daily newspaper in Colombia, names ArcSoft’s digital makeover app one of the best entertainment apps of the year. (Fremont, CA – December 17, 2015) Perfect365®, the ...
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Susan Thompson Cosmetics

Perfect365® and Celebrity Makeup Artist Susan Thompson Partner to Give 70 Million Users “Flawless” Makeovers

Hollywood Glamour Now Available on World’s #1 Digital Makeover App with Susan Thompson Cosmetics (Fremont, CA – November 11, 2015) Perfect365®, the celebrity-favorite free digital makeover app created by ArcSoft, ...
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Sigma Beauty

Perfect365® and Sigma Beauty Announce Partnership that will Transform the Makeup Shopping Experience

Users of ArcSoft’s 65 Million User Digital Makeover App can achieve the perfect fall look with the new “Sigma” Hotstyle Available October 20th (Fremont, CA – October 20, 2015) Perfect365®, ...
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Michael Costello NYFW 2017

Perfect365® Announces Fashion Week Makeup Looks

Celebrity-Favorite Digital Makeover App Lets 65 Million Users Try on Fashion Week Make-up (Fremont, CA – September 29, 2015) ArcSoft, the global leader of image-intelligent technologies, announced today it has ...
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Brand Assets

Perfect365 & Perfect365 PRO Logos

Perfect365 PRO Logo: PNG – 2000x328 px
Perfect365 Logo: PNG – 2000x411 px

App Screenshots

Try New Looks Designed by Professional Makeup Artists and Social Media Influencers, Brands, and the Perfect365 Beauty Squad

The Retail Beauty Industry

Augmented reality (AR) is impacting industries all around us. Apple’s new ARKit, bringing advanced AR capabilities to iOS

63% of Consumers Will No Longer Use Store Makeup Testers

The hygiene of store makeup testers has been a hot topic of discussion over the past few months.

Kim Kardashian's Flawless Comes Courtesy

Kim Kardashian wrote the book on taking selfies — quite literally (Selfish comes out May 5, 2015) — so it’s no surprise that she has more than a few tricks up her sleeve to achieve a flawless pic.

Celebrity Makeup Artist Kabuki Partners with Perfect365

The digital makeup app, Perfect365, Inc., has announced its partnership with celebrity makeup artist, Kabuki.

Perfect365, Inc. Partners with HOT TOOLS

Now Women Everywhere Can Try-On Hair Styles with HOT TOOLS Appliances Using Augmented Reality

Perfect365 Partners Privacy Policy

Updated: April 25, 2019

Tutela: Privacy Charter

Predicio: Privacy Policy

Sense360: Privacy Charter

Unacast: Privacy Policy

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Awards and Recognition

2017 Stevie Gold Award Winner
The Webby Awards
Best Mobile App Awards