Perfect365 Press Material

What is Perfect365?

Perfect365 is the most popular makeup and beauty platform in the world, loved by celebrities and more than 100 million users. Using the app’s amazing technology, makeup enthusiasts can virtually try on looks created by pro artists, brands, and the Perfect365 Beauty Squad and digitally experiment with new colors and styles before applying them in real life.

Perfect365 ignites creativity by connecting our users with top beauty influencers and YouTubers, fashion designers, makeup brands, and celebrities, then inspiring them to create their own looks with dozens of virtual makeup styles and unlimited customizable colors.

What is Perfect365 PRO?

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand specific artists) in their geographical area or communicate with their existing makeup artist.

Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 Pro is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 Pro to create amazing looks.


#1 Digital
Beauty Platform

Perfect365 is the most popular makeup app worldwide


100+ million users have downloaded Perfect365


Perfect365 is the most popular makeup app worldwide


8 million makeup looks applied every day


Kabuki Starshine accepting the Perfect365 Webby Award

Perfect365 wins the 2017 People’s Choice Webby Award for Best Beauty & Fashion App

Nothing says 'you've made it' like a hefty award trophy that looks like a really cool vortex of platinum. Fighting over where to display the trophy, well, that's just half ...
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Perfect365, Digital Beauty Platform, Wins 21st Annual Webby Awards

Perfect365, Digital Beauty Platform, Wins 21st Annual Webby Awards  The leader of the Digital Beauty Evolution Wins People’s Choice Award for Beauty and Lifestyle App Category (NEW YORK – April 26, ...
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The Webby Awards

Perfect365, Digital Beauty Platform, Nominated For Best Fashion and Beauty App In the 21st Annual Webby Awards

Perfect365 Chosen Out of 13,000 Entries for Webby Awards (NEW YORK – April 17, 2017) Perfect365®, the Webby-nominated, free try-on makeup and beauty platform loved by more than 80 million ...
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Perfect365 and Chic Studios Announces Survey Results on Digital Beauty and the Makeup Industry

Survey Conducted By Poshly and Chic Studios Finds that 81% of Makeup Artists Want to Show Their Clients How a Makeup Look Would Look on Their Face Before Applying It ...
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Webby-Nominated Digital Makeup App Perfect365 Partners with Five Time Emmy Award Winner, Author and Beauty Expert, Eve Pearl

Launching at IMATS NYC, Eve Pearl Beauty Brands Joins the Digital Beauty Evolution Lead by Perfect365  (IMATS NYC – April 7, 2017) Perfect365®, the Webby-nominated, free makeup and beauty platform ...
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Perfect365, Inc. Partners with Celebrity Makeup Artist, Kabuki, to Lead Digital Beauty Evolution

Kabuki, celebrity make-up artist for Rihanna, Selena Gomez, Lady Gaga, Katy Perry, Uma Thurman, and Gwen Stefani, to Serve as Company Advisor and Spokesperson (NEW YORK– March 8, 2017) Perfect365, ...
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Perfect365 and PhotoGrid Partner to Let Millions Experience NYFW Designer Michael Costello

Perfect365 Users Can try on Michael Costello Runway Makeup Directly From New York Fashion Week Create Fashion Week-inspired Sticker Photos in Cheetah Mobile’s PhotoGrid  (NEW YORK, NY – February 13, ...
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Perfect365 Brings NYFW Top Runway Designers to Millions

Digital Makeup App Partners with Leading Designers Including, Anna Sui, Michael Costello, Zang Toi, The Blonds and Leanne Marshall (NEW YORK, FASHION WEEK – February 8, 2017) Perfect365®, the free ...
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Brand Assets

Perfect365 & Perfect365 PRO Logos

Perfect365 PRO Logo: PNG – 2000x328 px
Perfect365 Logo: PNG – 2000x411 px

App Screenshots

Try New Looks Designed by Professional Makeup Artists and Social Media Influencers, Brands, and the Perfect365 Beauty Squad

The Retail Beauty Industry

Augmented reality (AR) is impacting industries all around us. Apple’s new ARKit, bringing advanced AR capabilities to iOS

63% of Consumers Will No Longer Use Store Makeup Testers

The hygiene of store makeup testers has been a hot topic of discussion over the past few months.

Kim Kardashian's Flawless Comes Courtesy

Kim Kardashian wrote the book on taking selfies — quite literally (Selfish comes out May 5, 2015) — so it’s no surprise that she has more than a few tricks up her sleeve to achieve a flawless pic.

Celebrity Makeup Artist Kabuki Partners with Perfect365

The digital makeup app, Perfect365, Inc., has announced its partnership with celebrity makeup artist, Kabuki.

Perfect365, Inc. Partners with HOT TOOLS

Now Women Everywhere Can Try-On Hair Styles with HOT TOOLS Appliances Using Augmented Reality

Perfect365 Partners Privacy Policy

Updated: April 25, 2019

Tutela: Privacy Charter

Predicio: Privacy Policy

Sense360: Privacy Charter

Unacast: Privacy Policy

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Awards and Recognition

2017 Stevie Gold Award Winner
The Webby Awards
Best Mobile App Awards