Perfect365 Press Material

What is Perfect365?

Perfect365 is the most popular makeup and beauty platform in the world, loved by celebrities and more than 100 million users. Using the app’s amazing technology, makeup enthusiasts can virtually try on looks created by pro artists, brands, and the Perfect365 Beauty Squad and digitally experiment with new colors and styles before applying them in real life.

Perfect365 ignites creativity by connecting our users with top beauty influencers and YouTubers, fashion designers, makeup brands, and celebrities, then inspiring them to create their own looks with dozens of virtual makeup styles and unlimited customizable colors.

What is Perfect365 PRO?

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand specific artists) in their geographical area or communicate with their existing makeup artist.

Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 Pro is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 Pro to create amazing looks.


#1 Digital
Beauty Platform

Perfect365 is the most popular makeup app worldwide


100+ million users have downloaded Perfect365


Perfect365 is the most popular makeup app worldwide


8 million makeup looks applied every day


Kin and Perfect365 introduce gifting

Gifting added to Kin x Perfect365 cryptocurrency experience

In September this year, Perfect365 partnered with Kin to implement a first of its kind cryptocurrency-earning experience to a primarily female audience that share a love for makeup. Today, Perfect365 ...
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Kin and Perfect365

Perfect365 to Integrate Kin and Bring Cryptocurrency to Beauty Enthusiasts

Leading Augmented Reality Beauty Platform Will Become the First to Offer In-app Crypto Experiences to a Primarily Female User Base MENLO PARK, Calif.--(BUSINESS WIRE)--Perfect365®, the Webby Award-winning, augmented reality beauty ...
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The Look All Stars

Perfect365 Announces Collaboration With THE LOOK ALL STARS TV Show Hosted by Tori Spelling & Kim Vo

Viewers Will Get to Virtually Try On Makeup Looks from the Show Using the Augmented Reality Beauty Platform FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the Webby-award winning, augmented reality beauty platform with over ...
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Perfect365 White Label

Perfect365 Announces White Label Augmented Reality Solutions for Beauty Brands

New Offering Also Allows Virtual Web Makeup Try-On FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the Webby-award winning, augmented reality beauty platform with over 100 million users, is extending its services to include a white ...
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Survey Platform

Beauty App Perfect365 Announces Launch of New Survey Feature for Beauty Brands

FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the Webby Award-Winning, free makeup and beauty platform loved by celebrities and more than 100 million users, announced today a new Survey Platform for beauty brand marketing. Now millions ...
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Cruelty-Free Cosmetics

New Survey from Perfect365 Reveals 36% of Women Prefer to Purchase Cruelty-Free Beauty

Perfect365 Also Partners with PÜR The Complexion Authority® and BlendSmart, leading Cruelty-Free Makeup Companies FREMONT, Calif.--(BUSINESS WIRE)--Two new bills have recently been introduced that aim to bring an end to ...
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Gucci Westman Badgley Mischka NYFW Show

Celebrity Makeup Artist Gucci Westman Uses Perfect365 PRO for Badgley Mischka NYFW F/W ’18 Show

A Survey of Perfect365’s Users Revealed that Makeup Trends Coming out of NYFW are Still of Interest to Millennials and Generation Z, with 39% Interested in Virtually Trying on NYFW ...
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Woman trying on makeup

Consumer Study from Perfect365 Shows 63% of Consumers Will No Longer Use Store Makeup Testers

FREMONT, Calif.--(BUSINESS WIRE)--Perfect365®, the Webby-nominated, free makeup and beauty platform loved by celebrities and more than 100 million users that is leading the digital beauty evolution, has released results of a consumer-focused ...
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Webby-Nominated Digital Beauty Platform Perfect365 Partners with Kylisstof to Introduce Virtual Hair Extension Try-ons to Millions

Perfect365 Users Can Now See First-Hand Which Hair Extensions Fit Their Unique Face Prior to Purchase (FREMONT, CA– Dec 5, 2017) Perfect365®, the Webby-nominated, free makeup and beauty platform loved ...
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Brand Assets

Perfect365 & Perfect365 PRO Logos

Perfect365 PRO Logo: PNG – 2000x328 px
Perfect365 Logo: PNG – 2000x411 px

App Screenshots

Try New Looks Designed by Professional Makeup Artists and Social Media Influencers, Brands, and the Perfect365 Beauty Squad

The Retail Beauty Industry

Augmented reality (AR) is impacting industries all around us. Apple’s new ARKit, bringing advanced AR capabilities to iOS

63% of Consumers Will No Longer Use Store Makeup Testers

The hygiene of store makeup testers has been a hot topic of discussion over the past few months.

Kim Kardashian's Flawless Comes Courtesy

Kim Kardashian wrote the book on taking selfies — quite literally (Selfish comes out May 5, 2015) — so it’s no surprise that she has more than a few tricks up her sleeve to achieve a flawless pic.

Celebrity Makeup Artist Kabuki Partners with Perfect365

The digital makeup app, Perfect365, Inc., has announced its partnership with celebrity makeup artist, Kabuki.

Perfect365, Inc. Partners with HOT TOOLS

Now Women Everywhere Can Try-On Hair Styles with HOT TOOLS Appliances Using Augmented Reality

Join the Digital Beauty Revolution Today!

Awards and Recognition

2017 Stevie Gold Award Winner
The Webby Awards
Best Mobile App Awards