New Offering Also Allows Virtual Web Makeup Try-On

FREMONT, Calif.–(BUSINESS WIRE)–Perfect365®, the Webby-award winning, augmented reality beauty platform with over 100 million users, is extending its services to include a white label solution to select brand partners. With this new service, beauty brands can allow their customers to try on makeup products virtually on their website or with an in-store virtual mirror kiosk. Brands can also opt to have their own branded Augmented Reality makeup app that allows customers to explore makeup with virtual try-on from a mobile device, and purchase the products directly.

According to a Perfect365 survey conducted with Poshly, 78% of millennial and Gen Z women surveyed say they would be more likely to purchase makeup products if they could try them on virtually. With that being said, the new white label offering could potentially help beauty brands increase revenue significantly. Perfect365 will also bring to the plate its unique advanced Face Detection technology that allows for the most accurate and realistic virtual makeup placement possible.

The new custom branded solutions for virtual try-on from Perfect365 will include three specific areas of AR for brands:

  • A custom branded AR makeup app which is a fully branded digital experience for customers to try on the brand’s makeup and even hair color virtually within the app. Consumers will be able to try on products and then buy the products directly in the app.
  • A website with AR integration. Customers will be able to try on makeup and hair color online directly from the brand’s website.
  • Lastly, brands can utilize an in-store live mirror where customers can try on makeup virtually before buying in store.

“As AR continues to grow in the beauty retail space, we are excited to announce the launch of our white label program so more brands can become involved and offer their customers a unique omni-channel digital experience,” says Cara Harbor, Perfect365 Director of Marketing. “We are a leader in beauty AR with the huge success of the Perfect365 platform, and we are looking forward to helping brands become a part of the digital evolution.”

For brands interested in learning more please visit:

About Perfect365

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world. The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, Chella and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact For more information about makeup artist and indie brand partnership opportunities, please contact

For more information on Perfect365, high-res images, and screenshots, please visit The app is available for iOS (iPhoneiPad) and Android (phone and tablet) devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at on Facebook.

© 2018 Perfect365, Inc. All rights reserved. Perfect365 is either registered trademark or trademark of Perfect365 Technology Company Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.


For further information or press images and video, please contact Bella PR:
Susan Small, 212-868-8183
Lauren Verini