(NEW YORK– November 30, 2017) Perfect365, Inc., the company that is leading the digital beauty evolution, with its free digital beauty platforms loved by celebrities and more than 100 million users, today announced its director of business development of Perfect365 PRO was chosen to speak at WWD Digital Forum in LA on November 14. Leila Aziz delivered an insightful presentation with detailed research on Millennials and Generation Z covering how to engage, attract and retain these generations using Augmented Reality in the beauty retail setting. A recording of the presentation can be found here.

Currently, brick and mortar and online retail experiences don’t represent a unified experience for the buyer. Despite this, the new tech-savvy buyers expect for retailers and brands they love to exist simultaneously in-stores and on their mobile devices. Using augmented reality, beauty retailers can not only create an engaging experience in stores, they can also entice buyers by demonstrating how makeup products will look on their face without ever having to apply it. According to a recent survey in collaboration with Poshly, Perfect365, Inc. found that 78% of Millennial beauty buyers would like to see how makeup looks on their face virtually before making a purchase.

WWD is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women’s Wear Daily publications, WWD provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.

“It was an honor to be a part of the WWD Digital Forum, alongside renowned brands, like Pinterest, e.l.f and Benefit Cosmetics,” said Leila Aziz, Director of Business Development for Perfect365 PRO. “The retail beauty industry is undergoing massive change, rapidly fueled by new generations of buyers that demand engaging experiences and who are willing to pay for them. Our vision is to allow beauty advisors in stores to take an active approach to engaging customers by curating makeup looks using augmented reality technology in Perfect365 PRO and allowing them to try on makeup and hair virtually using Perfect365 Live AR Mirror both in stores and on their phones.”

About Perfect365 PRO

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand-specific artists) in their geographical area or communicate with their existing makeup artist. Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 PRO is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 PRO to create amazing looks.

About Perfect365

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks and hairstyles from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, NYX Professional Makeup, HotTools, Chella and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact marketingteam@perfect365.com.

For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad) and Android (phone and tablet) devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.