Now Women Everywhere Can Try-On Hair Styled with HOT TOOLS Appliances Using Augmented Reality

(NEW YORK– August 15, 2017) Perfect365, Inc., the company behind the Webby-award winning, free makeup and beauty platform with more than 100 million users, today announced a partnership with HOT TOOLS, hair tools developed and designed to meet the needs of everyone’s personal artistry. Now millions of women can experiment with different hairstyles virtually using the HOT TOOLS brand hair appliances and recreate the looks at home with guided tutorials from directly within Perfect365.

Perfect365 users will be able to try on six different HOT TOOLS designed hairstyles on their selfie and can purchase the corresponding product from directly within the app. Each look can be recreated at home using a different HOT TOOLS product, including HOT TOOLS Tourmaline SuprLite Dryer, curling irons, curl bar and its innovative vapor flatiron.

“Many women want to experiment with their hair but are unfamiliar with the tools and techniques needed to achieve their desired results. As a result of this partnership, Perfect365 users can not only try on different hairstyles, but they can experiment at home using the right HOT TOOLS product and video tutorials teaching them how to achieve the look,” said Vickie Wei, Director of Marketing for Perfect365, Inc.

HOT TOOLS® appliances are developed and designed for professional hair stylists to help them meet the challenges of their styling artistry. Through innovation in materials, technical features and ergonomically advanced designs, HOT TOOLS® hair dryers, curling irons, flat irons, and hair setters help stylists be at their creative best – delivering beautiful, long-lasting styles at affordable prices. HOT TOOLS® products are coveted by stylists who demand excellence in all kinds of high-pressure styling environments including film, photo shoots, backstage styling and runway shows in addition to their work in salons behind the chair. For more information on HOT TOOLS products, visit www.hottools365.com.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365, Inc. seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com.

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