Partnership Kicks Off With Digital MasterClass Hosted by Celebrity Makeup Artist, Kabuki

(NEW YORK– June 27, 2017) Perfect365®Inc., the company behind the Webby Award-winning, free makeup and beauty platform with more than 100 million users, today announced a partnership with NYX Professional Makeup. Announced today in a separate release, Perfect365 PRO, the first and only makeup platform designed specifically for makeup artists, will feature NYX Professional Makeup products in the app. Now NYX Professional Makeup artists can develop looks for their clients using virtual makeup matched to its products and allow clients to try the look on using a live augmented reality mirror. In addition, they can streamline their client interaction by storing client details, contact information, reference photos, and facial features all in one place.

To kick off this partnership, Perfect365 PRO and NYX Professional Makeup held a digital masterclass at NYX Professional Makeup flagship store in NYC hosted by celebrity makeup artist Kabuki. Kabuki who has designed looks for the likes of Rihanna, Kendell Jenner, Gigi Hadid, Selena Gomez, and Michael Jackson, among many others used Perfect365 PRO to design looks for Perfect365 users to try-on virtually. Perfect365’s Live Augmented Reality Mirror was on display during the masterclass for store visitors to try on the NYX Professional Makeup looks designed by Kabuki and the brand artists.

According to a recent survey conducted by Poshly, in coordination with Bay Area Beauty Association and Perfect365, 78% of women between the ages of 18-35 would be more inclined to purchase makeup from a brand if they could see what it looks likes virtually on their face before purchasing it. Over 60 NYX Professional Makeup products will be available in Perfect365 PRO for brand artists to develops looks with. With this partnership, Perfect365 users can visit the NYX Professional Makeup page in the Explorer section of the app and try on looks designed by NYX Professional Makeup artists, find an artist they like and book an appointment with them. Makeup looks designed with NYX Professional Makeup’s newest Ultimate Shadow Palette currently being teased on social media, which will be released in August, are also featured in the app.

“NYX Professional Makeup is an ideal partnership for us. The brand exemplifies innovation and the cross-section of online and offline beauty. We’ve designed Perfect365 PRO for brand makeup artists to be able to communicate with clients more efficiently and merge online educational content like how-to videos and augmented reality with in-store makeup application. Ultimately our goal is to provide NYX Professional Makeup artists with a tool that will help them engage with clients even when they are not in the store and encourage them to experiment with their latest makeup releases.” Said Vickie Wei, Director of Marketing for Perfect365, Inc.

About Perfect365 PRO

Perfect365 PRO is a platform specifically designed for makeup artists to be able to communicate more efficiently with their clients, develop looks for them prior to real-life application, and manage and organize client profiles. Consumers are able to find makeup artists (including brand-specific artists) in their geographical area or communicate with their existing makeup artist. Providing the client with a realistic view of what makeup will look like on their unique face helps the MUA to set realistic expectations for their clients. Perfect365 PRO is designed mainly for brand counter artists and freelance/event artists, but beauty influencers can also use Perfect365 PRO to create amazing looks.

Similar to the Perfect365 digital beauty platform, Perfect365 PRO also works directly with brands to digitize looks in the app. Perfect365 PRO can digitize any complete looks for brand makeup artists to recreate and make minor adjustments, or, include individual products for them to create custom looks for a client. This can include an entirely new line of products or specific looks for the current season. When the brand artist logs into Pro, instead of having general colors across the lip, eyes and face categories, they will have the colors from the brand they are affiliated with. In addition, brands can gain exposure to millions of users of Perfect365 by having their brand makeup artist and/or MUA influencers submit looks to the explorer section of the app.

About NYX Professional Makeup

NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as on

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365, Inc. seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact