Perfect365, Digital Beauty Platform, Wins 21st Annual Webby Awards
The leader of the Digital Beauty Evolution Wins People’s Choice Award for Beauty and Lifestyle App Category
(NEW YORK – April 26, 2017) Perfect365®, the award-winning, free try-on makeup and beauty platform loved by more than 80 million users that is leading the digital beauty evolution, today announced that it has won the People’s Choice Award for the Best Beauty and Fashion App for the Lifestyle Category in the 21st Annual Webby Awards.
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Internet industry experts, including Executive Creative Director at Refinery29 Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram Eva Chen, Twitter Co-Founder Biz Stone, Gimlet Media CEO Alex Blumberg, and Jimmy Kimmel.
Perfect365 was announced as a winner on Tuesday and will be honored at a star-studded ceremony on Monday, May 15, 2017, at Cipriani on Wall Street in New York City. There they will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; Stephen Colbert’s “Me. Me. Me. Me. Me.”; and Björk ‘s “A E I O U.”
Perfect365 uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes.
The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including Sigma, Chella, celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast-growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact email@example.com.
About the Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social and Podcasts & Digital Audio. Established in 1996, The Webby Awards received 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: Google, Vitamin T, EY, YouTube, WP Engine, Advertising Age, Billboard, Creativepool, Daily Pnut, Digiday, FITC, General Assembly, It’s Nice That, Mashable, Northside Festival, NUMA, Protein, RGD, Social Media Week, SoDA, Springwise, Sysomos, Taste Talks, The Hollywood Reporter, TubeFilter, WeRSM, WNYC.
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