Launching at IMATS NYC, Eve Pearl Beauty Brands Joins the Digital Beauty Evolution Lead by Perfect365 

(IMATS NYC – April 7, 2017) Perfect365®, the Webby-nominated, free makeup and beauty platform loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced a partnership with EVE PEARL® Beauty Brands, founded by five-time Emmy award winner, author, and authority on beauty, Eve Pearl.

Millions of users can now explore complete makeup looks designed by Eve Pearl available in the app, which will be recreated in real life by Eve during the IMATS show in New York this week. This is the brand’s first time entering the digital beauty market, which is now heavily impacting the beauty

industry. Perfect365 users can try on EVE PEARL looks, available in the ”Brands” category, on a selfie in the photo makeup section and/or live using their smartphone camera in the live makeup section of the app.

Eve Pearl is a leader in the industry with two decades of experience as a makeup professional in television, film, theatre, and print. As an innovator, Eve continues to develop the EVE PEARL Beauty Brands. Recognized in the industry as the leader in simple beauty solutions providing skincare cosmetics with immediate results and lasting benefits. Eve’s frequent television appearances, feature “How To” Makeovers, Lifestyle and Beauty Trends. Her book, ‘Plastic Surgery without the Surgery: The Miracle of Makeup Techniques’, is a cult favorite and “must have” for beauty insight! Her work includes NBC’s Today show, ABC’s The View, Good Morning America, and The Academy Awards, to name a few. Her work with celebrities and products used include Angelina Jolie, Caitlyn Jenner, Bruce Willis, Kelly Ripa, Joel Osteen, Arianna Huffington, Jane Seymour, Meredith Vieira.

I believe we all deserve to look our best. Everything I create is with purpose. My products and tools are all designed to work together. Combining Perfect365 cutting-edge technology with my beauty techniques create faster more effective results to simplify our lives.” Said Eve Pearl, Founder of EVE PEARL Beauty Brands.

“Eve Pearl is an amazing artist and businesswomen. Her brand is well-recognized in the beauty industry and in high demand with makeup lovers. Our partnership is another testament to the evolution of the beauty industry and the widespread adoption of digital beauty. We are introducing brands like EVE PEARL® to a massive online audience with digital makeup try-on.” said Vickie Wei, Director of Marketing, Perfect365.

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box Ipsy, and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact