Perfect365 Users Can try on Michael Costello Runway Makeup Directly From FashionWeek;

Create FashionWeek-Inspired Sticker Photos in Cheetah Mobile’s PhotoGrid

 

(NEW YORK, NY – February 13, 2017) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced it has partnered with Cheetah Mobile’s PhotoGrid, a photo collage-making app with 300 million users. With this partnership, fashion and makeup lovers can experience the excitement of Michael Costello’s NewYork FahionWeek runway directly from their phones.

 

Now Perfect365 users will be able to try on makeup looks directly from Michael Costello’s New York Fashion Week Fall/Winter 2017 runway collection. In addition, users can access PhotoGrid to add NYFW stickers to their photos. Both PhotoGrid and Perfect365 are official sponsors of the Michael Costello NYFW show.

 

“Being able to bring runway makeup looks directly to our users is another leap in our commitment to provide the latest makeup from the fashion and beauty world right to their smartphones. Our partnership with Cheetah Mobile only strengthens the experience, allowing users to share in the excitement of FashionWeek,” said Vickie Wei, Director of Marketing, Perfect365.

 

PhotoGrid, available for free on both Android and iOS, is already extremely popular, with over 300 million downloads around the world and 15 million daily photo edits. Part of Cheetah Mobile, the

world’s leading mobile utility and lifestyle app developer, PhotoGrid represents an ever-growing image- based community for users to unleash creativities, express yourselves and interact with fellow users within the app’s social platform. Female accounts for 70 percent of its users, of which over 45 percent aged between 18 to 24 years old.

 

“PhotoGrid is a social platform allows those who favor fashion-themed images to capture, edit and share images with the like-minded audience. It’s not only a tool but a photo-based community which embraces the creative artistic photo enthusiasts altogether! During NYFW, we teamed up with Perfect365 and the well-known fashion designer, Michael Costello, to show the fashion-week theme stickers to make it more fun. Let’s play with it!” said Jill Shih, VP of Product & User Experience at Cheetah Mobile.

 

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hair styles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast growing indie label Nudestix.

 

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.

 

For more information on Perfect365, high-res images, and screenshots, please visit https://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.

 

About Cheetah Mobile

Cheetah Mobile (NYSE: CMCM) is a leading mobile internet company. It aims to provide leading apps for mobile users worldwide and connect users with personalized content on the mobile platform. Cheetah Mobile’s products, including its popular mission-critical utility applications Clean Master, CM Security and Battery Doctor, help make users’ mobile internet experience smarter, speedier, and safer. The Company has attracted 612 million global Mobile MAUs as of September 2016, of which approximately 80% are located outside of China. Leveraging the success of its mission-critical applications, Cheetah Mobile has launched its line of content driven mobile applications, including News Republic and Live.me. Cheetah Mobile provides its advertising customers, which include direct advertisers and mobile advertising networks through which advertisers place their advertisements, with direct access to highly targeted mobile users and global promotional channels, which are capable of delivering targeted content to hundreds of millions of users.

 

© 2017 Perfect365, Inc. All rights reserved. Perfect365 is either registered trademark or trademark of Perfect365 Technology Company Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.

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For further information or press images and video, please contact Bella PR:

Susan Small s.small@bellapr.com 212.868.8183

 

Leesa Raab l.raab@bellapr.com

 

Lauren Verini l.verini@bellapr.com

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