Perfect365 Brings NYFW Top Runway Designers to Millions

Digital Makeup App Partners with Leading Designers Including, Anna Sui, Michael Costello, Zang Toi, The Blonds and Leanne Marshall

(NEW YORK, FASHION WEEK – February 8, 2017) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced it has partnered with renowned NYFW designers including Anna Sui, Michael Costello, Zang Toi, The Blonds and Leanne Marshall, to bring makeup looks and runway shows to millions of users worldwide.

Users can try on makeup look from NYFW designers in the app in accordance with the following schedule, Michael Costello (2/9), Leanne Marshall (2/12), Zang Toi (2/13), The Blonds (2/14), Anna Sui (2/15). Perfect365 fashion and beauty lovers can also get a front row runway experience via Perfect365’s new live stream. Please follow @Perfect365_official on Instagram for updates on the NYFW runway live stream shows.

In addition, Perfect365’s Explorer community artists have created NYFW inspired makeup looks that users can try on live now in the app. Those artists include Carol Lago (LBD look), Alexis Blackmon (Mystery look), and Claire Xiong (Runway look). These looks are instantly accessible using live makeup in the Explorer section of the app.

“For beauty and fashion lovers, going to Fashion Week is a dream come true. Now we have the ability to bring the makeup looks and runway shows to our users directly from their smartphone. This is the promise of the digital beauty evolution, where makeup and fashion enthusiasts can access the most creative and latest looks in makeup and see what it looks like on them before they visit a store.” Said Vickie Wei, Director of Marketing, Perfect365.

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, Chella and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com.