Digital Makeup App Leader Brings in New Year with Seven MUAs; New Artists Gain Exposure to Millions of Users Worldwide

(Fremont, CA – January 10, 2017) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced it has signed seven makeup artists to its Explorer community, announced earlier last year. With the partnership, these makeup artists will gain exposure to Perfect365’s user base of millions of beauty lovers.

The Explorer community within Perfect365 allows Makeup Artists to showcase their own virtual makeup looks within the app for their fans and Perfect365’s users to try on using live cameras from a smartphone. How-to videos or charts, together with suggested products are also listed. As an added benefit, Explorer community MUAs can gain exposure at industry events, meetings with beauty press and via the app’s social channels. There is no cost to be a part of the Explorer community, and MUAs are also offered paid opportunities, as well as direct exposure to beauty brands.

Instagram (@carollago) and YouTube makeup artist Carol Lago said: “The Explorer program was a great way to get involved with digital makeup and gain exposure to millions of makeup lovers and potential clients. I was able to attend a fashion week event and show off my looks from the app to beauty press. I’m happy to be a part of Explorer again and strongly encourage other makeup artists to apply.”

Five makeup artists have resigned with Perfect365 to have their makeup looks featured on Explorer, including Carol Lago, Mayra Luna (50shadesofmac), Tiffany Tong, Adele Valencia, Ashley DeFrancesco, and Alexis Blackmon and two new artists have also been accepted into the Explorer community, including Claire Xiong and Kait Salmon. Perfect365 users can try on looks from these artists in the Explorer section of the app.

More Details on Explorer and Perfect365

Explorer is a community within Perfect365 where users can browse styles and try on makeup looks from their favorite YouTube and Instagram artists. This new community can be accessed by tapping the compass icon at the bottom of the Perfect365 home screen. You can find an Explorer demo video here. With so many beauty consumers turning to social media for the latest makeup trends and tips, Explorer allows users to browse makeup looks from their favorite YouTube and Instagram makeup artists all in one place. For more information on how to become an Explorer MUA, please contact: marketing@perfect365.com

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com.

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