Perfect365 Hosts Bay Area Beauty Association Webinar to Discuss Survey Results on Millennial Beauty Buying On and Offline

(Fremont, CA – November 10, 2016) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced it will host a Bay Area Beauty Association webinar on November 16th. This online discussion will provide participants with the first exclusive sneak peek at results from a survey on the beauty buying habits of Millennial’s both on and offline. This insightful survey, conducted by Poshly, a research company focused on millennial beauty, was commissioned by the Bay Area Beauty Association and Perfect365. To register for this informative session, please see details below.

Title: 5 Key Insights to Millennial’s Beauty Buying Habits in the Midst of the Digital Beauty Evolution

Date: November 16, 2016

Time: 10 AM- 10:30 AM

Website URL to Register:

We are amidst an evolution in the beauty industry. The digital beauty evolution. A new crop of emerging millennial beauty buyers is changing the game for beauty brands both on and offline. And how to influence them is changing too. Trust is a major factor and who they trust is radically shifting from previous generations. This webinar will cover several key insights for beauty brands and include results from a recent survey on millennials and their beauty buying preferences conducted by beauty research company Poshly, in collaboration with BABA and Perfect365.

During this webinar, attendees will gain:

  • A first-hand look at the results of a recent survey on millennial’s beauty buying habits both on and offline and what this means for beauty brands trying to reach this
  • Who are the key influencers for millennials? Who do they trust the most and why?
  • How is technology shaping millennial’s buying habits and how can beauty brands revamp their sales and marketing strategies to address this shift?

About Perfect365

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact

For more information on Perfect365, high-res images, and screenshots, please visit // The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at on Facebook.

About Bay Area Beauty Association

The Bay Area Beauty Association (BABA) unites all verticals of the beauty industry including brands, manufacturers, suppliers, packaging companies, technology and e-commerce companies, salon and spa businesses and independent beauty professionals. BABA provides resources, education, and support to its members via quarterly events, online webinars, a membership platform to connect with other industry professionals, job bank and corporate partnerships that BABA members can enjoy both professionally and personally. With vast amounts of emerging, cutting-edge technology sitting in our backyard that is Silicon Valley, it is our mission to expose the industry to these companies and solutions, which can have a huge impact on how the beauty industry evolves as a whole. For more information, please visit: or email