Partnership With Salon Perfect Allows Millions to Try on Lashes from Their Smartphone
(Fremont, CA – November 7, 2016) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced a partnership with Salon Perfect, a line of lashes and other beauty products available exclusively at Walmart. Now users can experiment with Salon Perfect’s various lash styles and lengths to find their perfect lashes before purchasing them.
In recent years, lashes have emerged as the final step in creating the perfect eye makeup look. Despite this, it can be challenging to know which lashes will be the right fit and look without trying them on first. Now beauty lovers can see how Salon Perfect lashes look before purchasing them. Recently released in Perfect365, users can engage and experiment with five one-tap lash looks from the brand. In addition, these looks will feature videos on how to apply lashes in real life. Later this month, Salon Perfect lashes will also be featured in the lash category of Perfect365, allowing beauty lovers to try on lashes of different lengths and styles. Once users have found their perfect lash style, they will be able to link directly to Walmart.com to purchase.
”Salon Perfect is excited to partner with Perfect365 to showcase our latest products and styles to their dedicated users,” said Marwan Zreik, Vice President of Marketing for Salon Perfect. “The technology gives consumers a virtual lash studiowhere they can experience our products at their convenience and with the precision as if they were in front of their own mirror.”
For over 20 years, Salon Perfect has been the go-to glamour brand for professional, accessible beauty. From lashes and brow products that instantly transform your look, to the most on-trend collection of professional nail lacquers & nail art liners, Salon Perfect lets you play, enhance and express yourself from head to toe.
“Having the right lash look has become essential to developing a complete makeup look. As the leader in the digital beauty evolution, we are constantly developing new makeup looks that our users can experiment with in the app. Through this partnership with Salon Perfect, we are delighted to offer our users the ability to ‘try before they buy’ when determining the right lashes for them,” said Vickie Wei, Director of Marketing, Perfect365.
Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one- tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hair styles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.
The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact firstname.lastname@example.org. For more information about makeup artist and indie brand partnership opportunities, please contact email@example.com.
For more information on Perfect365, high-res images, and screenshots, please visit https://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
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