Partnership Allows Millions of Makeup Enthusiasts to Try on and Buy Dirty Little Secret Makeup From Their Phones

(Fremont, CA – September 26, 2016) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced a partnership with Dirty Little Secret Cosmetics. Now millions of Perfect365 users can engage and experiment with professionally designed looks created with Dirty Little Secret Cosmetics line and try them on instantly using the live mirror, all within the Explorer community. Explorer opens up exciting new possibilities for makeup artists rising on the social scene and independent makeup brands.

Perfect365 exposes users to the brands by allowing them to try on makeup looks in real-time and learn how to recreate the looks in real-life with videos and step-by-step tutorials.

Dirty Little Secret Cosmetics will roll out five looks in Explorer, including “Modern Day”, “Uptown Girl”, “Sexy Sultry”, “Golden”, and “Sassy Vixen.” “Modern Day” will also be available in Perfect365’s Photo Makeup section, where makeup lovers can try the look on their selfies. The looks range from soft and natural looks to vixen red lips and smoky eyeshadows.

Dirty Little Secret Cosmetics is an independent makeup label focused on offering women the latest in makeup styles at an affordable price. The company’s philosophy is to empower women to feel and look beautiful without breaking the bank.

“As the leader in the digital beauty evolution, we are dedicated to creating a community for makeup users to engage and experiment with a wide variety of makeup brands at every price point. We are excited to work with Dirty Little Secret Cosmetics and welcome them into our Explorer community. Allowing users to try on makeup digitally before they buy is the next major step in linking today’s makeup lover with the beauty brands they love,” said Vickie Wei, Director of Marketing, Perfect365.

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones and even where to place eyeliner. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hairstyles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast-growing indie label Nudestix.

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact