Naked Cosmetics Signs Exclusive Partnership Allowing Users to Try-on and Buy Makeup From Their Phones

(Fremont, CA – August 16, 2016) Perfect365®, the free makeup and beauty app loved by celebrities and more than 80 million users, today announced a partnership with Indie Makeup Brand, Naked Cosmetics. With this partnership, Perfect365 users can choose a look and instantly try on Naked Cosmetics makeup in real-time, a feature of the newly announced Explorer community. Explorer opens up exciting new possibilities for makeup artists rising on the social scene and independent makeup brands. Perfect365 exposes users to the brands by allowing them to try on makeup looks in real-time and learn how to recreate the looks in real-life with videos and step-by-step tutorials.

“Partnering with Perfect365 has allowed beauty lovers and gurus alike an opportunity to see first hand the beautiful color of the Naked Cosmetic pigments. From our natural earth tone colors to bright and bold hues, Perfect365 users have fallen in love with our line of products after seeing them in the new Explorer program offered in-app,” said Pete Estey, President of Naked Cosmetics.

Naked Cosmetics is an internationally distributed professional cosmetic line, started in 2005. Known for its Mica Pigments, made from superior cosmetic-grade Mica powder, Naked is free from fillers and strives to keep its products as natural as possible.

Naked Cosmetics is amongst the first Indie cosmetics brands to join the Explorer community. Currently, Perfect365 makeup enthusiasts can experiment with five new looks from Naked, including “Fire”, “Frosty”, “Vixen”, “Princess” and “Smokin’” now available in Explorer. Additionally, users can experiment with Naked’s “Smokin’” look in the photo makeup section under the “Brand” category. The looks range from natural everyday makeup with soft color palettes to intense, deep lip colors and dark, smoldering eyes.

“As part of our commitment to bring a wide range of creative options to our users, we are excited to offer Naked Cosmetics in the digital form. With so many people turning to apps to make their beauty purchases, it’s only natural that they would want to experiment with different looks beforehand.

Perfect365 allows cosmetics brands to take part in the digital beauty evolution while constantly providing new options to current our users,” said Vickie Wei, Director of Marketing, Arcsoft.

Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones and even where to place eyeliner. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast-growing indie label Nudestix.

 

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com.

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