Collaborations with Celebrity Designers Puts Beauty App in Fashion Week’s Front Row; Perfect365 Proves its Love with Free Coffee

 

(New York, NY – February 8, 2016) Perfect365®, the celebrity-favorite free digital beauty app created by ArcSoft, announced today it will be front row at New York Fashion Week FW16 through collaborations with designers Laurel Dewitt, Leanne Marshall and Dorin Negrau. The Perfect365 app will feature four new Fashion Week makeup looks inspired by these designers for fashionistas and beauty enthusiasts to experience. In honor of Valentine’s Day week, Perfect365 will also prove its love to loyal fans by providing free coffee to more than 1,000 people outside select Fashion Week venues.

 

With more than 80 million users, Perfect365 is the most popular digital makeover app worldwide, giving style lovers unprecedented control over their smart phone selfies. Thanks to more than 200 Hotstyle one-tap makeovers, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step how-tos that make recreating Hotstyles with real-life makeup a cinch, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.

 

“Nothing beats the power of the feel-good factor, says designer Leanne Marshall. “With Leanne Marshall and Perfect365, fashion and beauty collide in the most exciting way. I love that the app allows you to find your look for every day.”

 

As a part of New York Fashion Week, Perfect365 will be present at the following locations:

 

  • Perfect365 proves its love with free coffee:
    • 12 @ Moynihan Station from 9 AM- 5 PM AND Feb. 13, 12 PM- 8 PM @ 550 Washington – Perfect365 will prove its love with a free gourmet coffee from renowned and loved Wafles and Dinges. Come by, take a selfie, get some coffee and try out the app.
  • Perfect 365 takes a front row seat in New York for designer fashion shows. Front row guests and backstage attendees will receive Perfect365 selfie sticks to capture the moment and try on custom designed makeup looks on their selfies from the following designers:
    • 13, 3 PM @ 550 Washington St- Leanne Marshall, Winner of Project Runway Season Five, her work has been seen on celebrities Juliane Hough, Carrie Underwood, Paula Abdul, and more.
    • 16, time TBD @ Pier 59- Dorin Negrau, Romanian designer specializing in graceful and functional clothing for real women “on the move.”
    • 18, 8 PM @ 1Oak- Laurel Dewitt, celebrity designer worn by Lady Gaga, Vanessa Hudgens, Khloe Kardashian, Alicia Keys, Milla Jovovich, Cindy Lauper, Kelly Rowland and Nicki Minaj.

 

“Years ago, makeup on runway models took a backseat to the groundbreaking styles presented at Fashion Week. Now with the transformative and creative power of makeup, artists have made a

 

statement on the runways as part of the complete fashion designers’ looks,” said Vickie Wei, Director of Marketing at ArcSoft. “We are ecstatic to be a part of New York Fashion Week, and to partner with designers that exemplify the versatility and individualism represented by the Perfect365 app and our users.”

 

Perfect365 has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Pham’s beauty box ipsy, and the fast growing indie label Nudestix.

 

For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365  on Facebook.

 

About ArcSoft

 

ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1.5 billion of today’s most popular smartphones.

 

ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.

 

For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio-quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.

 

© 2016 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

 

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For further information or press images, please contact Bella PR:

 

Susan Small s.small@bellapr.com 212.868.8183

 

Leesa Raab l.raab@bellapr.com

 

Lauren Verini l.verini@bellapr.com

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