Hollywood Glamour Now Available on World’s #1 Digital Makeover App with Susan Thompson Cosmetics


(Fremont, CA – November 11, 2015) Perfect365®, the celebrity-favorite free digital makeover app created by ArcSoft, and celebrity makeup artist Susan Thompson today announced a new collaboration that allows Perfect365 users to virtually try on Thompson’s expert makeup looks. The new “Flawless” Hotstyle, now available in the Perfect365 app, features Susan Thompson’s own professional makeup products and custom color palettes that have been used to create the looks for many of her celebrity clients. A sought-after makeup expert, Thompson has worked with entertainment legends such as Bette Midler, Ron Howard, Tara Reid, Jimmy Kimmel, Snoop Dogg, Christina Perri, David Lynch, Mario Van Peeples and Keith Richards, among others.


“As a celebrity makeup artist I constantly strive to create the best looks for my clients,” said Susan Thompson. “When developing Susan Thompson Cosmetics I wanted to bring Hollywood glamour to the everyday woman and I am so excited to partner with Perfect365 to showcase my original makeup looks on their user’s faces. This is truly the next generation of makeup shopping online, giving users the most accurate preview of how our products will look before purchasing.”


Now with more than 70 million users worldwide, Perfect365 is the go-to selfie app for celebrities and those wanting to have fun trying on different makeup looks. ArcSoft’s industry-leading Face Detection technology allows Perfect365 users to try on Susan Thompson’s new “Flawless” look and then recreate the look in real life by purchasing Susan Thompson’s signature professional makeup directly from the app by tapping the “i” button. Selfie artists can then recreate the look in real life by watching Thompson’s step-by-step master class video. The “Flawless” Hotstyle is now available for free in the Everyday category.


“Perfect365 has emerged as ‘the’ app for getting on-trend beauty tips and virtually trying new makeup,” said Vickie Wei, Director of Marketing at ArcSoft. “With celebrity media exposure at an all-time high we are even more inspired and influenced by their everyday looks. We are thrilled to have the opportunity to work with someone as talented and creative as Susan Thompson, bringing her expertise and professional makeovers to our fans.”


As the most popular digital makeover app worldwide with more than 70 million users and more than 7.7 million faces made over every day, Perfect365 gives users unique control over their smart phone selfies. Style lovers have at their fingertips dozens of Hotstyle one-tap makeovers, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations and step-by-step makeup tutorials for recreating the Hotstyle looks in real life.


For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet)


and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365  on Facebook.



About Susan Thompson

Now residing in LA, Thompson’s career encapsulates high-profile events and shows including several feature films, Golden Globes, Academy Awards, Hollywood Red Carpets, NBC and E! Walking Dead Premiere, and working with entertainment legends such as Bette Midler, Ron Howard, Christina Perri, David Lynch, Mario Van Peeples, Tara Reid, Snoop Dogg and the list goes on. Her work has been featured on E! News, Associated Press, Oscars Red Carpet, Golden Globes, MTV, BET, Paramount, Warner Bros, Castle SURFER magazine and she’s served as contributing writer for LA Signature magazine and dipped her hand in producing independent films. In addition, Susan created her own professional make-up line bringing Hollywood glamour to the everyday woman, Susan Thompson Cosmetics.


About ArcSoft


ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1.5 billion of today’s most popular smartphones.


ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.


For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio-quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.


© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.






For further information or press images, please contact Bella PR:


Susan Small s.small@bellapr.com

Lauren Verini l.verini@bellapr.com




Leesa Raab l.raab@bellapr.com


Lauren Logozo l.logozo@bellapr.com

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