Perfect365® and Sigma Beauty Announce Partnership that will Transform the Makeup Shopping Experience

Users of ArcSoft’s 65 Million User Digital Makeover App can achieve the perfect fall look with the new “Sigma” Hotstyle Available October 20th

(Fremont, CA – October 20, 2015) Perfect365®, the celebrity-favorite free digital makeover app created by ArcSoft, and Sigma Beauty, a global beauty company, are pleased to announce an exciting new collaboration that will allow users to virtually try on products inspired by Sigma Beauty’s luxury brushes and makeup. Using ArcSoft’s industry-leading Face Detection technology, Perfect365 enthusiasts will be able to virtually try on the “Sigma” look that is perfect for fall with berry lips, flushed cheeks and a subtly smoky eyeshadow, top trends this fall season according to Elle.com. The Sigma Hotstyle is now available for free in the Everyday category.

Once Perfect365 users customize the Sigma digital makeover to their liking, they can purchase the Sigma Beauty products used to create the look directly from the app by tapping the “i” button. These products will include Sigma Beauty’s Brow Pencil, Eye Shadow in Thunderhead, Blush in Heavenly and Lip Vex in Tranquil, and for a flawless finish the E38 Diffused Crease Brush and F15 Duo Fibre Powder/Blush Brush. Selfie artists can then recreate the look in real life with their Sigma Beauty products and a step-by-step how-to video from YouTuber Rosita Applebum.

“Perfect365 is the go-to app for selfie and makeup enthusiasts worldwide, and we’re proud to connect our millions of users with top beauty brands like Sigma Beauty,” explains ArcSoft Director of Marketing Vickie Wei. “This collaboration will allow Perfect365 users to fall in love with the Sigma look using our advanced technology and then purchase the actual products used to create this digital makeover. There is no doubt that this new interactive and customized makeup buying experience is changing the way people will test out and purchase makeup products for years to come.”

With its rapidly growing makeup collection, Sigma Beauty would like to inspire Perfect365 users with a look that will complement anyone. Sigma Beauty is primarily sold globally online, and for the first time Perfect365 users will have the opportunity to virtually try on products to get a realistic idea of what each will look like with their unique features. After applying the Sigma fall-inspired makeover on their selfies, Perfect365 users are encouraged to share on social media. Sigma Beauty got its momentous start by featuring user-generated content and continues to showcase its customers’ beautiful makeup looks on its official Instagram.

As the most popular digital makeover app worldwide with more than 65 million users and more than 7.7 million faces made over every day, Perfect365 gives users unique control over their smart phone selfies. Style lovers have at their fingertips dozens of Hotstyle one-tap makeovers, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations and step-by-step makeup tutorials for recreating the Hotstyle looks in real life.

For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365  on Facebook.

About Sigma Beauty

Sigma is a global beauty company dedicated to creating the highest quality, professional products for your collection. Sigma strives to achieve an unmatched innovation and function. With unparalleled customer satisfaction and exclusive product designs, Sigma is unlike any other company in the industry. Visit www.SigmaBeauty.com and follow on Instagram, Facebook, Twitter, Pinterest, YouTube and Snapchat.

 

For further information or press images, please contact Bella PR:

Susan Small s.small@bellapr.com

Lauren Verini l.verini@bellapr.com

Leesa Raab l.raab@bellapr.com

Lauren Logozo l.logozo@bellapr.com