Celebrity-Favorite Digital Makeover App Lets 65 Million Users Try on Fashion Week Make-up

(Fremont, CA – September 29, 2015) ArcSoft, the global leader of image-intelligent technologies, announced today it has added two new sets of fashion-inspired looks to its digital makeover app Perfect365®, now with more than 65 million users worldwide. These new looks give fashion and makeup aficionados a front row seat to the runway, with high-fashion makeover styles inspired by New York and Milan Fashion Weeks and designers like Yamomoto and Dior, just in time for Paris Fashion Week. Available in the app store for $1.99, this package of eight dramatic runway-inspired looks fit a variety of different skin tones to create the perfect Fashion Week selfies to share with friends, tweet or post to Instagram or Facebook.

Reportedly the Kardashian clan’s go-to selfie app, Perfect365 has become the most popular digital makeover app worldwide. The four dramatic makeovers in the Runway packages include:

Runway I

  • Catwalk: A splash of silver face paint creates a bold fashion
  • ModelChic: An elegant simple look that can be worn every
  • Peacock: Wildly colorful eyeshadow highlights this
  • ShowTime: Go out in style with this glamorous evening


Runway II

  • NYMinute: Effortlessly beautiful with a hint of color – perfect for any
  • AfterParty: Transition seamlessly from the runway to the after-party with this sultry
  • GoldLeaf: Eyes adorned with metallic color straight from the
  • HauteColor: Wild colors are the star of this look – the bolder, the better!


“Fashion Week has not only become a place where people see the latest in fashion trends, it has also become a strong influencer for upcoming beauty and makeup trends.” said Sean Mao, VP of Product, ArcSoft. “We’ve designed Perfect365 to both allow users to try on different looks on

their selfies, and find inspiration for emerging developments in beauty.”


How Perfect365 works

After users have snapped a few selfies or loaded photos from their camera rolls, ArcSoft’s industry-leading Face Detection technology automatically maps a person’s eyes, nose, cheeks, mouth and hairline in just seconds. This allows users to create flattering, realistic makeovers with dozens of Hotstyles, one-tap makeovers inspired by today’s hottest styles, timeless looks or natural palettes. Users can also customize their looks with nearly 20 tweaking tools that whiten teeth, brighten eyes, banish blemishes and much more.


For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for free on iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram, or at www.facebook.com/Perfect365  on Facebook.



About ArcSoft

ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1 billion of today’s most popular smartphones.


ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.


For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio- quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.


© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.