ArcSoft’s 65 Million User Digital Makeover App Gets Users into the Halloween Spirit with Fierce “Big Cats” Makeovers
(Fremont, CA – 9/14/2015) In anticipation of this year’s costume and makeup extravaganza, ArcSoft, the global leader of image-intelligent technologies, today released a package of big cat- inspired makeovers in its free digital makeover app Perfect365®, now with more than 65 million users worldwide and loved by celebrities. The Big Cats package can be found in the Wild category of the app.
Available now in the app for $1.99, the Big Cats makeup package features four new Hotstyles:
- Snow Cat – with rhinestone ears, ice blue eyes and gorgeous spotted eyeshadow
- Tigress – with amber eyes, oxblood lipstick and ombre tiger stripes
- Leopard – with pearl-adorned ears, gold eyes and dramatic leopard spots
- Lioness – with petal-soft ears, gold eyes and whiskers
No holiday celebrates makeup quite like Halloween, and costume fashionistas start searching for the perfect transformations far in advance of the big day. With Perfect365 users can play with makeup ideas, getting true-to-life results thanks to the app’s Face Detection technology, get inspiration for jaw-dropping Halloween makeup using the Big Cats package, and share ideas with friends through messaging, email and social media directly from the app.
“We are constantly inspired by our users’ creativity and love their feedback. By popular request, we’ve extended our family of wild makeovers ahead of this season’s spooky holiday,” said Caroline Tien-Spalding, Sr. Director of Product Marketing, ArcSoft. “With Big Cats, we’ve created digital makeup designs that suggest the fierce beauty of the wild cats while letting our users’ natural beauty and features shine through.”
Reportedly the Kardashian clan’s go-to selfie app, Perfect365 has become the most popular digital makeover app worldwide, giving users unprecedented control over their smart phone portraits and group portraits. Thanks to dozens of Hotstyle one-tap makeovers like Snow Cat and Tigress, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step how-tos that make recreating Hotstyles with real-life makeup a cinch, Perfect365 has become the go-to app for selfie and makeup enthusiasts around the world.
How Perfect365 works
After users have snapped a few selfies or loaded photos from their camera rolls, ArcSoft’s industry-leading Face Detection technology automatically maps a person’s eyes, nose, cheeks, mouth and hairline in just seconds. This allows users to try on intricate and transformative Halloween styles and create flattering, realistic makeovers with dozens of Hotstyles, one-tap makeovers inspired by trending beauty styles, timeless looks or natural palettes. Users can also customize their looks with nearly 20 tweaking tools that whiten teeth, brighten eyes, banish blemishes and much more.
For more information on Perfect365, high-res images, and screenshots, please visit
perfect365.arcsoft.com. The app is available for free on iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram, or at www.facebook.com/Perfect365 on Facebook.
ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1 billion of today’s most popular smartphones.
For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio- quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.
© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.