ArcSoft’s Digital Makeover App Creates Massive Mobile Engagement, Celebrates Artists, Designs from the Current Season of GSN’s Body Painting Competition Hosted by Rebecca Romijn
(Fremont, CA – 7/14/2015) ArcSoft, the global leader of image-intelligent technologies, announced today it has completed an extraordinarily creative collaboration between its digital makeover app, Perfect365® and GSN’s “Skin Wars,” television’s first-ever body painting competition and the network’s most-watched program ever. From June 4 to June 17, the app’s more than 60 million users were able to try on creations inspired by art from the upcoming season’s contestants and last season’s winner, Natalie Fletcher. The campaign, which featured an exclusive package of four Hotstyles, was a tremendous success, garnering more than four million engagements and reaching more than 20 million users across the United States.
As the most popular digital makeover app worldwide, Perfect365 gives users unprecedented control over their smart phone portraits. Thanks to dozens of Hotstyle one-tap makeovers, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step how-tos that make recreating Hotstyles with real-life makeup a cinch, Perfect365 has become the go-to app for selfie and makeup enthusiasts around the world.
Hosted by actress Rebecca Romijn (X-Men) and featuring legendary entertainer RuPaul Charles and body painting icons Craig Tracy and Robin Slonina as judges, “Skin Wars” seeks to find the most skillful, accomplished and versatile body painter in America. Perfect 365 partnered with MediaBrix, the technology ad platform that provides emotionally contextual experiences to consumers. The partnership offered the exclusive Skin Wars package to users enabling Perfect 365 fans to experience some of their favorite body art for themselves: trying on striking looks including a haunting Kabuki-inspired makeover, and realistic tiger face paint. Skin Wars continues to air Wednesdays at 9pm ET (8pm CT) on GSN.
“We’re proud of this collaboration with Skin Wars and of celebrating the artistry displayed by these talented body painters, represented in our custom looks,” said Sean Mao, VP of Consumer Products, ArcSoft. “With more than four million engagements in just two weeks, Perfect365’s unique Face Detection technology allows users replicate a true-to-life experience of this amazing art, by allowing them to try it on in a digital form.”
How Perfect365 works
After users have snapped a few selfies or loaded photos from their camera rolls, ArcSoft’s industry-leading Face Detection technology automatically maps a person’s eyes, nose, cheeks, mouth and hairline in just seconds. This allows users to create flattering, realistic makeovers with dozens of Hotstyles, one-tap makeovers inspired by today’s hottest styles, timeless looks or natural palettes. Users can also customize their looks with nearly 20 tweaking tools that whiten teeth, brighten eyes, banish blemishes and much more.
For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter or at www.facebook.com/Perfect365 on Facebook.
For more information about Skin Wars, please visit skinwars.gsntv.com/. Follow
@SkinWarsShow on Twitter or at www.facebook.com/SkinWarsShow on Facebook.
ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1 billion of today’s most popular smartphones.
ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.
For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio- quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.
© 2015 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.