Perfect365® Launches Pro Color Palette Feature for Professional Makeup Artists and Beauty Enthusiasts

Professional Makeup Artists, along with 80 Million Users of the World’s Most Popular Digital Makeover App, Can Access Unlimited Customized Color Combinations

 

(Fremont, CA – January 12, 2015) Perfect365®, the celebrity-favorite free digital makeover app created by ArcSoft, has launched its new Pro Color Palette feature, for the first time ever giving users the same tools Perfect365 beauty experts use to create one-of-a-kind customizable makeup looks. Available in the shop inside the Perfect365 app for $2.99, the Pro Color Palette opens a new world of color options in the Lipstick, Eye Shadow, Eyelashes and Eye Liner makeup menus.

 

With more than 80 million users, Perfect365 is the most popular digital makeover app worldwide, giving style lovers unprecedented control over their smart phone selfies. Thanks to more than 200 Hotstyle one-tap makeovers, more than 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, and step-by-step how-tos that make recreating Hotstyles with real-life makeup a cinch, Perfect365 has become the go-to app for selfie and makeup enthusiasts around the world.

 

Now with the new Pro Color Palette, Perfect365 will offer professional makeup artists the ability to customize and create their own looks before applying them to their clients, and will give developing artists the chance to experiment with a wide range of colors without paying for expensive makeup samples or sets. The new wheel of colors, which appears on the far left in the Perfect365 color selection menus, includes hundreds of different color combinations with a variety of shades and adjustable pigments, giving beauty enthusiasts limitless possibilities.

 

“Perfect365 is the go-to app for celebrities and makeup enthusiasts worldwide, due to our unparalleled Face Detection technology and myriad of creative makeup options,” said Vickie Wei, Director of Marketing at ArcSoft. “A lot of our success is thanks to the experts in our makeup lab, who are constantly innovating and injecting new creative options into the app. By giving our users access to our own artists’ color creation tool with the Pro Color Palette, we hope to inspire a new wave of creativity in their digital makeup designs.”

 

Perfect365 has become the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, and the fast growing indie label Nudestix.

 

For more information on Perfect365, high-res images, and screenshots, please visit perfect365.arcsoft.com. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365  on Facebook.

 

 

About ArcSoft

 

ArcSoft is the global leader in imaging intelligence technology. Now in our 20th year, we use our world-class Intelligent Imaging™ to enable visual ‘thinking’ capabilities in more than 1.5 billion of today’s most popular smartphones.

 

ArcSoft is the creative team behind a line of innovative consumer products including simplicam® powered by Closeli®, the first and only home monitoring Wi-Fi video solution with Face Recognition.

 

For our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage, we provide a full line of advanced imaging solutions including face and object recognition/detection, content-based analysis for pictures and video, studio-quality image and video enhancement. Our corporate customers and partners include many of the world’s leading OEMs and chip manufacturers, including companies like Amazon, Samsung, Nikon, Olympus, Canon, Sony, Panasonic, Lenovo, Sharp and Qualcomm. For more information, please visit: www.arcsoft.com. Follow @ArcSoft on Twitter and visit us on Facebook: www.facebook.com/arcsoftinc.

 

© 2016 ArcSoft, Inc. All rights reserved. ArcSoft, Perfect365, simplicam, and Closeli are either registered trademarks or trademarks of ArcSoft, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. ArcSoft reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

 

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For further information or press images, please contact Bella PR:

 

 

Susan Small s.small@bellapr.com

Lauren Verini l.verini@bellapr.com

 

 

 

Leesa Raab l.raab@bellapr.com

 

Lauren Logozo l.logozo@bellapr.com