Perfect365 Partners with NYX Professional Makeup For Virtual Makeup Try-On at PHAMExpo

Attendees Can Try NYX Professional Makeup Looks Using Live Augmented Reality Mirror

 

(NEW YORK– June 7, 2017) Perfect365® Inc., the company behind the Webby-award winning, free makeup and beauty platform with more than 100 million users, announced today it will Perfect365® Inc., the company behind the Webby-award winning, free makeup and beauty platform with more than 100 million users, announced today it will enable PHAMExpo attendees and Perfect365 users to try on NYX Professional Makeup instantly using its Live Mirror feature. NYX Professional Makeup is a leader in color cosmetics, with a global online community made up of millions of beauty fans who look to beauty artists and influencers on multiple digital platforms for personal inspiration.

 

First engineered by Perfect365, Live Mirror allows users to choose a NYX Professional Makeup look and then use the live digital mirror to see how the makeup looks on them before applying it to their face. In addition, Perfect365 will feature CHICSTUDIOS looks that will be recreated during a CHICSTUDIOS masterclass during the PHAMExpo using NYX Professional Makeup products.

 

The NYX Professional Makeup looks in Perfect365 feature the brand’s newest styles. Starting June 10, millions of Perfect365 users will be able to try on NYX Professional Makeup looks and share on Instagram with their friends tagging #Perfect365giveaway and #NYXcosmetics to win $125 worth of products. For more details, check @perfect365_official Instagram on June 10. In addition, attendees of PHAMExpo can visit the Perfect365 Live Mirror kiosk at the entrance or near the NYX Professional Makeup masterclass to try on the looks, and receive a voucher for a free gift at the NYX Professional Makeup booth.

NYX Professional Makeup is all about innovation and the use of technology and social platforms to educate its customers. The company was one of the first to integrate iPads into their retail stores combining digital technology with a hands-on, self-learning environment that will provide consumers with a completely new NYX Professional Makeup experience. Now, through this partnership, millions of users can try products virtually and purchase makeup either in-store or online. NYX Professional Makeup encourages customers to engage and experiment with its makeup. This is yet another step forward in fulfilling that commitment.

 

About NYX Professional Makeup:

NYX Professional Makeup, named after the Greek goddess who ruled the night and symbolized beauty and power, is known for high-quality, professional makeup at accessible prices. A leader in the global color cosmetics industry, NYX Professional Makeup is defined by exceptional quality products with rich pigments and high payoff. Featuring a range of classic, seasonal, and on-trend cosmetics, NYX Professional Makeup is a must-have among beauty lovers and professional makeup artists. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in over 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops, and beauty supply stores, as well as on www.nyxcosmetics.com.

 

About CHICSTUDIOS

CHICSTUDIOS is a leading national makeup artistry school, teaching through course instruction, live hands-on lessons and opportunities for graduates via the ‘CHICPro Community’.  CHICSTUDIOS – School of Makeup is certified by the NY State School Board. CHICSTUDIOS alumni becomes part of the ‘CHICPro Community’, which offers a platform for events, job opportunities, advanced education, internships, gigs

or career hiring fairs. CHICSTUDIOS brand partners in the classroom include Billion Dollar Brows, MAC Cosmetics, Real Techniques, Makeup Forever, NARS Cosmetics, Laura Mercier, Graftobian, Cinema Secrets, Bobbi Brown, NYX Professional Makeup, Stila Cosmetics, Real Techniques, Morphe Brushes, Embryolisse + Bioderma Skincare and much more!

 

About PHAMExpo

Professional Hair And Makeup Expo (PHAME) is the ultimate event for those that want to connect with the world’s most innovative brands and influencers in the beauty industry today. PHAME’s exhibitors encompass the categories of Hair, Makeup, Skin Care, Nails and Accessories. With leading brands, the

latest products, and the hottest new treatments under one roof, PHAME is the best place to brush up on all things beauty

 

About Perfect365

As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365, Inc. seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.

 

For more information on Perfect365, high-res images, and screenshots, please visit //www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.

 

© 2017 Perfect365, Inc. All rights reserved. Perfect365 and Perfect365 Pro are either registered trademarks or trademarks of Perfect365 Technology Company Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.

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For further information or press images and video, please contact Bella PR:

Susan Small s.small@bellapr.com 212.868.8183

 

Leesa Raab l.raab@bellapr.com

 

Lauren Verini l.verini@bellapr.com